Two years ago, Amitabh Bachchan donned a completely new avatar as Gujarat’s first-ever brand ambassador. A few weeks ago, West Bengal, in a bid to give state’s image some zing, roped in Shah Rukh Khan as its face. And now the Maharashtra government has apparently approached Hrithik Roshan to help sell the state’s sights and sounds to tourists.
“An agency hired by the government approached Hrithik a few days ago to become the state’s brand ambassador. They had sent a mail to Hrithik’s team. It was immediately forwarded to him. But he hasn’t been able to take the final call considering his super busy schedule of Krrish 3,” says a member of Hrithik’s entourage.
Apparently the government agency wants Hrithik to take a few days off from his schedule to work on an extensive campaign for the state. “They have plans to shoot a docu-film with him in places such as Kolhapur, Mahabaleshwar, Raigad and Mumbai. Even a photo shoot has been planned,” says the insider, adding that Hrithik is busy with Krrish 3 till October.It’s believed that Hrithik too is keen on working out his schedule to fit in the campaign since he thinks it is a ‘great honour.’ "But everything depends on the schedule. It remains to be seen how they work out the dates considering Hrithik will be busy for another four-five months. So the big question is: will the agency wait till then?" adds the insider.
Despite repeated attempts, Hrithik remained unavailable for a comment. But Jagdish Mali of Jagdish Mali Productions, the agency approached by MTDC for the campaign, confirms, “Yes, MTDC has contacted me for the campaign. They feel Maharashtra’s tourism need to be promoted. I have approached Hrithik, but there’s no confirmation or denial from him yet. They (MTDC) want to announce it on May 1, so we will see how things work out,” says.
However, Dr Jagdish Patil, managing director of MTDC, stated: “At the corporation level, I am not aware of any such move (that is, approaching Hrithik) since I am travelling right now.”
‘State of Affairs’
A number of celebrities promote various Indian states:
Amitabh Bachchan: Gujarat
Shah Rukh Khan: West Bengal
Aamir Khan: Incredible India
Preity Zinta: Himachal Pradesh
Prachi Desai: Goa
Saina Nehwal: Andhra Pradesh