Pregnant socialite Kim Kardashian is reportedly gaining weight intentionally to get a profitable diet deal.
The 32-year-old is expecting her first child with rapper Kanye West and has been spotted gorging on ice creams and creamy frozen yogurt, reports InTouch Weekly magazine.
"The way diet company deals are structured, bonuses are often built in for losing more weight in a shorter period of time. She knows what she's doing by showing off her heavier figure and stuffing her face in public," a source said.
"The more she looks heavy and out of control with her eating, the more she will be worth. Everything Kim does is on purpose," the source added.
Kim was said to be in talks with many fitness programs.