Tabloid

Nivea dumps 'too raunchy' Rihanna

  • ANI, London
  • |
  • Updated: Aug 08, 2012 06:13 IST
  • Rihanna

    Rihanna has treated her fans with racy black and white pictures of herself on Facebook. The Good Girl Gone Bad singer took inspiration from Cleopatra ...

  • Rihanna

    Rihanna is all smiles.

  • Rihanna

    Rihanna licks her lips in this picture.

  • Rihanna

    That is one seductive image.

  • Rihanna

    Rihanna clicked during a performance.

  • Rihanna

    It's too hot! Rihanna takes off her jacket.

  • Rihanna

    Don't mess with her! Guess that's what's on her mind.

  • Rihanna

    Her hands are interlocked and her are lips pursed for a big smacker.

  • Rihanna

    Rihanna is getting her make-up done before the concert.

  • Rihanna

    Inspired from the last pharaoh of Ancient Egypt, Rihanna looks super hot.

Rihanna has been axed from Nivea advertising campaign after bosses branded the singer too outrageous to be compatible with the skincare giant's brand values.

The firm had employed the 24-year-old singer for a multi-million-pound ad campaign last year and also sponsored her world tour.

The Umbrella hitmaker is to part from the firm after Stefan Heidenreich, the new head of Nivea's parent company Beiersdorf, said in Germany that he did not understand how Nivea could be associated with her.

"The advert starring Rihanna was a no-go. I do not understand how Nivea can be brought into association with her," the Daily Star quoted him as saying.

"Nivea is a company which stands for trust, family and reliability," he added.

 

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