Salman Khan is set to follow the footsteps of Shah Rukh Khan, John Abraham and Shahid Kapoor. The Dabangg actor has reportedly signed the deal for endorsing a leading brand of men's fairness cream. Mid Day reported on Thursday that Salman hqas been paid at least a couple of crores for the endorsement deal. The daily further said that the company that has signed Salman Khan for the endorsment is making its debut in the market of whitening cream for men. Shah Rukh Khan was the first star to endorse a fairness cream for men. SRK has been part of several ads for the Emami Fair and Handsome. Shahid Kapoor was quick to follow the superstar with his endorsement deal with Vaseline Men Antispot Whitening Face Cream. Later, John Abraham joined the league with his ad for Garnier Fairness Cream for Men.