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Vest-ed interest

tabloid Updated: Oct 17, 2010 00:12 IST
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After Salman Khan, Shah Rukh Khan, Akshay Kumar and Hrithik Roshan, yet another actor has signed up to endorse male innerwear. Safedi Lal informs me that Saif Ali Khan has inked a multi-crore deal to be the brand ambassador of an innerwear brand for the next three years.

The actor has also shot a commercial for his new endorsement. According to Safedi, Saifu has done a number of action scenes for it. His stuntbaazi is so good that it’s believed to give tough competition to the action Sallu and Akki have done in their commercials.

Apparently, the campaign was designed keeping in mind the actor-producer’s next film, Agent Vinod, in which Saifu is performing some daring stunts.