A tweet here, a facebook comment there and blogs all over have compelled corporates to sit up and take note of social networking sites as employees use the cyberspace tool to air grievances, make suggestions and lobby for their demands, in the changing landscape of workplace.
"The internet is buzzing with social media as employees now-a-days are increasingly using social networking sites to air their thoughts with their peer groups," said Kamal Karanth, MD, Kelly Services, a leading staffing company.
"The importance of social networking sites is evident from the fact that every employee is networked through some such sites like Orkut, Facebook, Linkedin or Twitter these days and spends at least two-three hours on an average weekly to communicate through these web tools," he adds.
"Blogs have become a great way to build and demonstrate thought leadership," said Rajan Kohli, Chief Marketing Officer of IT Business at Wipro.
The popularity of these web tools have led corporates to launch official blogs and social networking sites to keep open the channel of communication and use it as a feedback mechanism to fine tune policies, to be attune to employee needs, to receive feedback and to incorporate suggestions.
"We have a blog and this blog on one hand is a forum for us to share with everyone various initiatives and developments of the organisation and also allows employees to give an expression to their thoughts, suggestions and creative talents," Vice President and Co-founder of TeamLease Services, a leading staffing firm, Rituparna Chakraborty said.
"We also have an official facebook page and can be followed on Twitter," he said.
An Infosys official said, "We have blogs on the Infosys internet, where employees share their views, thoughts and concerns on company-related matters. We also have a presence on social networking sites like Facebook, Twitter and Tub where we constantly update our employees and public on various initiatives and activities being undertaken at Infosys".