Time is running out for the traditional alarm clock, thanks to the scientific miracle called mobile phone.
According to a UK poll of nearly 1,500 people, the timepiece that charts its origins back to Ancient China, is on its way to disappear from people's bedside cabinets.
The study, carried out by Rightmobilephone.co.uk, found that, of those polled 82 per cent owned a mobile phone, with over half of them using it as an alarm clock, reports
Robert Egan, a fellow of the British Horological Institute, has witnessed the slide in their popularity.
"It is a trend that we are seeing, people are even using mobiles instead of wrist watches now.
"It's just another sign of modern technology taking over from mechanical things.
"I think in terms of travelling mobile phones are going to be the thing, these are changing times," he said.
One in five British people used handsets for the Internet, organising their week, taking photos or films and waking up in the morning, the study found.
Neil McHugh, Co-managing director, said: "Phones have evolved from simple communication handsets to now provide us with a wealth of information on the go and schedule our social occasions.
"The advances in mobile technology may in the near future threaten such traditional stand alone devices such as cameras, music players and alarm clocks."