Website Facebook has rejected calls from ministers and child protection campaigners to include an anti-paedophile "panic" button on its site.
British child protection authorities have been lobbying Facebook and other social networking sites to install a one-click button which can allow children to get immediate police help if they suspect they're at risk.
Calls for Facebook to install the button intensified following the kidnap, rape and murder of 17-year-old Ashleigh Hall. Her killer, Peter Chapman, used a bogus Facebook identity to befriend her online.
Facebook, on the other hand says it's instead beefing up its existing reporting procedures, the BBC reports.
Facebook says it quickly reports serious incidents to law enforcement, and has found adding icons to its reporting function actually reduces the number of reports.