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For a cause

eBay India has launched a new dedicated meta category (http://charity.shop.ebay.in ) for increased visibility for NGO products.

tech reviews Updated: Jun 24, 2010 14:25 IST
Sneha Mahale

eBay India has launched a new dedicated meta category (http://charity.shop.ebay.in ) for increased visibility for NGO products. The new meta category aims at offering Indian NGOs a platform to raise funds by retailing their products to a national and global audience of savvy, online shoppers.

Over 40 NGOs are registered with eBay India’s Charity Platform, which includes CRY, Save the Children, and Women’s India Trust, among others. The new Charity Home on eBay India will allow easy access for interested shoppers who want to support the NGOs and offer them safe, easy payment options.

Deepa Thomas, Senior Manager-Pop Culture, eBay India, says, “The launch of the new Charity Meta category will help propel NGOs products front. Most importantly, each of the NGOs can also raise awareness for their cause in their eBay listings.“
Since the inception of the program, the eBay community has helped us raise over Rs 2 crore for charity through the sale of NGO products, online donations and participation in high profile charity auctions of products like ‘Yuvraj Singh’s Bat’, ‘Sachin’s Coaching Camp’ or ‘A day with Priyanka Chopra’.

On offer:
* CRY (Child Rights & You) Colourful magnets, coasters, mouse pads, trays, photo frames, pen stands, memo pads, cheque book holders and tic tac toe game set.

* Aseema
Ceramic mugs, clip boards, notepads,
business card holders, ethnic bags, notebooks and desktop pen holder.

* Save the Children
Jewellery boxes, paper bags, drawing book, jute bags, tee shirts, jewellery, and candle holder.

* Junglelore
T-shirt, backpacks, laptop bags, sleeping bags and baskets.

* CCDT
Diyas, paper bags, earrings, bracelets and necklaces.

We like
* Joker hand puppet from WIT charity: Current bid price: Rs 150
* Black bag with imprinted design from Aseema charity: Current bid price: Rs 349
* Attractive jewellery box with joker design from Save The Children charity: Current bid price: Rs 1,199