Nintendo's commercial for the late July and early August release "Pikmin 3" takes the adorable, delicate world of the Pikmin and rubs it up against a Summer Camp drill sergeant.
The Wii U game is a sequel to the highly rated "Pikmin 2" which first appeared in 2004 on Nintendo GameCube.
Players control a swarm of tiny, friendly, litter-lifting creatures called the Pikmin, helping an alien space craft return home.
Given the wait for a new entry in the "Pikmin" franchise, the game is an important one to fans, and its unusual nature is a great selling point for the Wii U as a platform for exclusive entertainment experiences.
Nintendo's software library is looking stronger with upcoming releases for the likes of "New Super Mario Bros. U" already in place and "Mario Kart 8," "Super Mario 3D World," "New Super Luigi U," "Bayonetta 2" and "The Wonderful 101" on the way -- essential given the arrival of the Xbox One and PlayStation 4 later this year.