After roping in ace photographer Raghu Rai and fashion designer Vikram Phadnis as part of marketing initiative, Nokia today announced launching an album of sufi singer Rabbi Shergill on its Nseries mobile phones.
The album -
Avengi Ja Nahi -
will be pre-loaded on N95, N70 music edition and N73 music edition phones of Nokia. It will be launched on music CDs by Yash Raj Music in the first week of May.
"The announcement breaks new grounds for mobile music and entertainment in India, bringing people closer to their passion for music and performers closer to listeners in ways we would never have imagined," Nokia India Marketing Director Devinder Kishore told reporters here.
Nokia also announced a contest in which people above 18 years of age can shoot video using their mobile phones for the lead track of the album. Five best entries would be edited to create three minute online music video for the song.