SPEEDO, a division of The Warnaco Group Inc. recently unveiled Speedo Pace Club, the brand’s new digital, consumer and e-commerce swim training product.
The Speedo Pace Club is an application designed to motivate, inspire and engage fitness and competitive swimmers by providing utilities around swim training. The Pace Club is currently available for both iPhone and iPad. They also have the training module on their website
Designed to be a training resource, the site provides users with a series of training modules (across the beginner, advanced beginner, intermediate and advanced levels) that include 12 weeks of workouts, commentary and tips. A technique training module features videos created with Speedo’s Olympic Coaches, Teri McKeever and Dave Salo. Beginner and Advanced Beginner training courses are for those who have had no prior experience with competitive swimming, while Advanced training course is for regular swimmers and/or who have completed the Beginner and Advanced Beginner training courses. The advanced level is requires right physical shape, swimming regularly for years and/or completed the beginner / intermediate levels. The Course is a great workout for swim lovers.
Pace Club also features a specialized social network for swimmers called Swim Team, where you can build your team, high five friends, comments, achievements and leave words of support for other swimmers.
As workouts are completed, users can share their progress through their logged activity within Swim Team and via Facebook and Twitter. To mark certain levels of achievement, digital “badges” are awarded to Pace Club members, and fellow members can offer encouragement through “high fives” on the site. Following a period of inactivity on Swim Team, phone messages from Team Speedo’s Olympic coaches will encourage users to dive back into their workouts.
Available now as a
in the iTunes App Store, it's a virtual swim coach in your pocket, the Pace Club is a swimmer's delight. Outside USA, it still needs integration to the various swimming pools available, which can be done with the various affiliated Clubs across the world.
SPEEDO® is the global leader in swimwear for the last 80 years. Speedo® is passionate about life in and around the water, supporting swimming from beginners through to the elite level, including the phenomenal Michael Phelps. The Speedo® brand is owned by Pentland Brands and distributed to more than 170 countries around the world.