The advertisements ask the question, written simply over an image of a blue sky with wispy white clouds: "A million New Yorkers are good without God. Are you?"
On October 26, a dozen bustling New York City subway stations will be adorned with the ads as "part of a coordinated multi-organizational advertising campaign designed to raise awareness about people who don't believe in a god", according to a statement from the group, the Big Apple Coalition of Reason.Eight atheist organizations are the creators of a unique month-long ad campaign beginning next week in Manhattan subways that will challenge the belief in God.
"A million New Yorkers are good without God. Are you?" the ads will ask on posters featuring blue sky and clouds. Because the city's subways host 5 million riders a day, the Big Apple Coalition of Reason decided the underground ads would return the "best bang" for the $25,000 campaign, said spokesman Michael De Dora Jr.
The ads are "not poking fun at religion and not being outright nasty," he said. The intent of the ads is to get people talking and to encourage those who don't believe in God to speak up. People "don't need religion to be good and productive members of society" and nonbelievers "add to cultural life of New York," said De Dora.