Rockstar Games' new Max Payne 3 trailer focuses on technology behind the title, an episodic approach that worked so well for recent Rockstar success L.A. Noire.
It's the group's first shot at creating a Max Payne game from scratch, though they handled console conversions and publishing duties for the first two entries in the series.
John Woo bullet time is back and, like a recent Call of Duty, Saints Row, Batman or Uncharted, Max Payne 3's focus is not so much on realism as it is on taking down bad guys and looking utterly badass while doing it.
Still, Rockstar emphasise the complex tech that allows Max to move fluidly while keeping his aim steady, encountering increasingly proficient enemy groups and dispatching them with a varied arsenal of weaponry.
A projected release date for Max Payne 3 remains no more specific than March 2012, leaving fans and rival publishers alike on tenderhooks.
Electronic Arts' Mass Effect 3 has already delayed once to secure a March 6 debut, Kingdoms of Amalur: Reckoning must woo Skyrim players before February 7, the Final Fantasy series looks to repair its reputation starting with XIII-2 on January 31, and Sony have the PlayStation Vita's European and North American launch set for February 22.
Outside of a few key titles, though, 2012's first quarter is looking relatively sparse. In part, that's because no-one wants to go toe to toe with one of Rockstar's gorillas -- another parallel with the May 2011 release L.A. Noire.
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