"Life is Short. Have an Affair”: that’s the mantra behind AshleyMadison.com – a website that helps people cheat on their partners – without getting caught.
AshleyMadison.com, the largest online dating site for people in relationships, has a whopping 3.5 million members, according to CEO Noel Biderman.
"If you already have the inclination to cheat, we [AshleyMadison.com] can help you," the New York Daily News quoted Biderman, as saying.
"This is a safe way to do it,” he added.
As to what makes the site "safe" for cheaters – the answer is: the fact that everyone going on the site knows what they are getting into, as the members of the site are either cheaters themselves or looking for a cheater.
Karen, a 52-year-old from New Jersey, says she’s grateful for the birth of AshleyMadison.com.
Karen and her husband fought about sex a lot, she claims.
"I knew he had a low sex drive but he was good to my kids so I figured it would be fine," she said.
"But then it [sex] went from once a week to once a month. We’d fight about it," she said.
She said the lack of sex got her down. She asked herself why it was happening, occasionally wondering if she was too chubby or just not good-looking to her partner anymore.
She went on AshleyMadison.com and met a man who desired her, and it changed everything, she says.