Yahoo! on Thursday began spicing up its online news pages with real-time comments fired off at the globally popular messaging service Twitter.
"Tweets have become an important information source for many of our users, so we are thrilled to announce our partnership with Twitter to bring tweets directly into the Yahoo! newsfeed," Marissa Mayer, Yahoo! chief executive, said in a blog post.
"Updates direct from politicians, celebrities, media outlets, and other publishers have become an important source of real-time news and information."
Yahoo! will display "relevant and personalized" Twitter messages in news feeds, according to Mayer. The feature is rolling out in the United States this week.
California-based Yahoo! has been re-inventing itself as a premier online content venue since the pioneering Internet search firm found itself withering in Google's shadow.