5 findings that say ‘mobile ads don’t work’ | tech$features | Hindustan Times
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5 findings that say ‘mobile ads don’t work’

tech Updated: May 18, 2016 18:48 IST
HT Correspondent
Nanu

Banners are preferred by mobile users due to its unforced nature since approximately 52% of respondents have rated banners as least annoying.

Nanu, a VOIP app, asked questions related to mobile ads to 3,735 millennials in India from diverse work profiles. Here’s what they found out.

# 60% of the group was annoyed with mobile advertising find them annoying and obtrusive.

# Banners are preferred by mobile users due to its unforced nature since approximately 52% of respondents have rated banners as least annoying.

# More than 55% respondents believe pop-ups and video adverts as the most annoying form of mobile advertising.

# Even though 46% of us may click intentionally on banner adverts, 80% avoid clicking on pop-ups and video adverts.

# 75% of respondents indicate their doubts about making any purchase decision from mobile advertising.