After Xiaomi and Motorola, Asus planning to make in India

The Taiwanese firm, Asus currently has a share of about 2% in the Indian smartphone market and aims to raise it to 5% by 2016. A team has been set up to study the prospects of manufacturing in India, pushed by the Make in India initiative.

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After global competitors like Xiaomi and Motorola, smartphone maker Asus is now mulling manufacturing in India and has set up an internal team to study the prospects of domestic manufacturing. The Taiwanese firm, which currently has a share of about 2% in the Indian smartphone market, aims to raise it to 5% by 2016.

'India offers a huge opportunity, smartphone penetration is just about 10%. We are focusing on getting the entire supply chain right here and not just assembly. Once the supply chain is there, manufacturing will become easier here,' Asus chairman Jonney Shih told PTI. The firm is keen on manufacturing in India, he added.

'We have set up an internal team to look into this. Before the end of the year, we should have something to announce,' Asus India regional head (South Asia and country manager) Peter Chang said. He added that the company is in discussions with its manufacturing partners for the project.

Asus is among the growing list of global smartphone makers, including Xiaomi, Motorola and Gionee, that are considering manufacturing in India where the government is pushing its 'Make in India' initiative. India is one the fastest growing smartphone markets globally. According to research firm CMR, 19.5 million smartphones were shipped in India in the March 2015 quarter.

'India is growing really strong for us. This market provides a lot of inspiration and gives us inputs for development of new products... We are looking at getting into the top four position in the next one year from the last quarter of this year (October-December),' Shih said. He added, 'If that happens, India will contribute 10-15% of our global revenues.'

The company on Thursday launched a slew of handsets under its Zenfone 2 series, priced between ₹9,999 and ₹22,999. It also launched three versions of its tablet, ZenPad. It has launched Intel Atom processor-based Zenfone 2 Deluxe with a crystal designed back, a selfie phone featuring 13 MP front camera, Zenfone 2 Laser with fast image adjustment feature and a new accessory Lolliflash, among other products.