Apple may have faced difficulty in managing to keep up the growth in profits and retaining interest in the iPhone, Apple Watch and iPads, but their legacy business of selling music seems to be safe.
Spotify may have gathered a 100 million active users within 10 years of existence, but Apple Music with its large number of iPhone users Android app -- still in Beta -- has managed to loop in 13 million active users in less than a year.
Apple Music is a streaming service where you pay a fixed amount every month to get online and offline access to most of the iTunes library. That means entire discographies from most of the artists you like. Also, if Apple music doesn’t have a particular song that you really like, you can add it to the music library using iCloud to merge them.
Tim Cook leaned heavily on the App Store, iTunes and other services including Apple Music steer the attention away from slumping profits from their poster boy, iPhone’s sales. While iPods put Apple on the map in early 2000’s, music has once again managed to give Apple some breathing room. And with Dr Dre’s Beats under their wing, it seems like a safe bet.