Tim Cook-led Apple on Thursday launched its next generation of MacBooks along with a new TV app for iPhone, Apple TV and iPad along with a new version of the Final Cut Pro on the 25th anniversary of Apple notebooks.
The highlight of the MacBook announcement was the MacBook Pro that comes with an all new Touch Bar and a new Touch ID for Apple Pay and unlock features.
Tim Cook, who was clad in his usual classic blue denims before announcing the new MacBook Pro, said that it was on October 25, 1991 that Apple had launched its first notebook.
Phil Schiller then took over from Tim to come to stage to introduce the new MacBook Pro. “It has a whole new design. The new MacBook Pro features Apple’s brightest and most colourful Retina display yet, the security and convenience of Touch ID, a more responsive keyboard, a larger Force Touch trackpad and an audio system with double the dynamic range. It’s also the most powerful MacBook Pro ever, featuring sixth-generation quad-core and dual-core processors, up to 2.3 times the graphics performance over the previous generation, super-fast SSDs and up to four Thunderbolt 3 ports,” Schiller, Apple’s senior vice president of Worldwide Marketing, said adding that it is 14.9 mm thin and 23% smaller in volume.
While the 13-inch MacBook Pro starts Rs 129,900 and features a 2.0 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory and 256GB of flash storage, and ships right away, the 13-inch Pro with the Touch Bar starts at Rs 1,55,900 and features a 2.9 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.3 GHz, 8GB of memory and 256GB of flash storage. The Touch Bar 13-inch MacBook Pro will ship in two to three weeks.
On the other hand, the 15-inch MacBook Pro starts at Rs 2,05,900 and features a 2.6 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.5 GHz, 16GB of memory and 256GB of flash storage. The 15-inch, which will also come with the Touch Bar and Touch Id, will ship in two to three weeks, Apple said in a statement.
Schiller also showcased that the Touch ID can be used to fast switch between user profiles on the new MacBook Pro. The Touch Bar can be customised to create own set of tools for different softwares such as Microsoft Office, mail, photo or video editing softwares. Apple also showcased that DJs can play on the new Pro too. The new Touch Bar replaces the function keys and comes with system controls and Siri as well.
The Cupertino-headquartered company also introduced the new TV app, offering a unified experience for discovering and accessing TV shows and movies from multiple apps on Apple TV, iPhone and iPad.
“Using apps on Apple TV, iPhone and iPad has become the primary way for so many of us to watch television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The TV app shows you what to watch next and easily discover TV shows and movies from many apps in a single place.”
Some key features of the new app includes the Watch Now and the Up Next features. “With Watch Now, viewers will see their collection of available shows and movies from iTunes and apps. From Watch Now, viewers can then go to Up Next or Recommended to choose what to watch. Users can enjoy the shows and movies they are currently watching, including recent iTunes rentals and purchases — all presented in the order they are most likely to watch first,” an Apple spokesperson said adding that the new app will also recommend movies and shows to users.
Cook also showcased a new kind of interactive app on Apple TV and shared that currently Apple has over 8,000 apps and 2,000 games on the platform with Minecraft to hit the store soon. Ryan Troy from Twitter took the stage to explain the new kind of interactive apps. Troy showcased how sports watching can be fun with Twitter timeline which can show comments from sports stars, journalists’ updates and video replays. It can also includes Periscopes.
The company also introduced a new version of its video editing software Final Cut Pro 10.3. The app will be available as a free update starting Thursday for existing users, and new users will have to purchase it for Rs 18,500.Motion 5.3 and Compressor 4.3 are will also be available as a free update for existing users, and Apple will charge Rs 3,100 each for new users on the Mac App Store.
Cook during the launches also mentioned that the iPhone 7 had seen a lot of traction among users along with the iOS 10. “Nearly 60% of our customer base has updated to the new OS,” he said adding that the newly launched Apple Watch Series 2 has held in high regards by reviewers.