Amazon has unveiled what its unmanned drones for package delivery would look like with a video launched on Sunday on the prototype of technology it announced two years ago.
The promotional clip, narrated by television show host Jeremy Clarkson, shows a family receiving in about 30 minutes replacement soccer shoes for the one chewed up by its dog. Check it out below:
The launch of the video appeared to be timed ahead of “Cyber Monday”, one of the biggest shopping events for electronics retailers.
Amazon did not say when it hoped to have the drones in service.
A senior US Federal Aviation Administration official said in June the agency expects to finalise regulations for commercial drone operations over the next 12 months.
This would be a substantially shorter period than previous forecasts that had anticipated rules allowing commercial operations by the end of 2016 or the beginning of 2017.
Google and Wal-Mart are other retailers developing drones for package delivery.