Facebook is developing a stand-alone camera app, similar to disappearing photo app Snapchat, to increase user engagement, the Wall Street Journal reported, citing people familiar with the matter.
The app, being developed by Facebook’s “friend-sharing” team in London, is in its early stages and may never come to fruition, according to the report.
Recently, Facebook gave some users the option to post pre-made collages from their recently taken photographs. Last month, the company bought video-sharing app MSQRD, which lets users enhance videos through filters and offers the ability to “swap” faces with others in the picture. Snapchat has a similar feature in its main app.
People familiar with the matter said the camera app under consideration is also intended to spur creation. The content could then be shared to Facebook or its other properties, including Instagram.
Facebook declined to comment on the report.