Google removes ad keywords used to target users searching for racist topics | tech | Hindustan Times
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Google removes ad keywords used to target users searching for racist topics

Google is one of the world’s biggest sellers of online advertising.

tech Updated: Sep 16, 2017 10:38 IST
Google draw flak for ads targeting racist sentiments.
Google draw flak for ads targeting racist sentiments.(REUTERS/Mike Blake/File Photo)

Google has come under severe criticism for letting advertisers to target users who searched or expressed an interest in racist sentiments.

Google, the world’s biggest advertising platform, not only allowed advertisers to target searches such as “Why do Jews ruin everything” but also suggested the user to run ads next to searches such as “the evil jew” and “jewish control of banks”, a campaign by BuzzFeed discovered.

The ads were visible when such keywords were searched for and Google’s ad buying platform tracked the ad views, according to the internet media company’s report based on the campaign.

Google disabled the keyword searches used in the campaign after BuzzFeed’s inquiry, except an exact match for “blacks destroy everything”, the report said.

“We’ve already turned off these suggestions and any ads that made it through, and will work harder to stop this from happening again,” Google’s senior vice president of ads Sridhar Ramaswamy said in an email.

The news comes a day after Facebook Inc said it was temporarily disabling the ability of advertisers to target based on people’s self-reported education and job information after a report that those features allowed targeting based on anti-Semitic topics.