Here’s how Snapdeal used Twitter to help locate abducted Dipti Sarna

  • Gulam Jeelani, Hindustan Times, Gurgaon
  • Updated: Feb 12, 2016 17:15 IST
Snapdeal employee Dipti Sarna, who was abducted two days ago, has been traced and reached her home in Ghaziabad on February 11. (HT Photo/Sakib Ali)

E-commerce giant Snapdeal showed unprecedented solidarity as it went out of its way in search of its missing employee.

Be it social networking sites or messaging apps, the company pulled out all stops to trace the 23-year-old woman, Dipti Sarna, who went missing on Wednesday night but returned unharmed on Friday morning.

Taking the lead was company’s founder Kunal Bahl who shared the “disturbing” news from his Twitter handle @1kunalbahl on Thursday afternoon, soon after the news about the woman’s abduction came in.

“Deeply disturbed by news of our @Snapdeal team member getting abducted yest. We are working closely with authorities to secure her safety,” (SIC) he tweeted at 2:17 pm on Thursday.

A few hours later, the company started tweeting in both English and Hindi with #HelpFindDipti hashtag and the woman’s photograph from its official Twitter account @snapdeal seeking help from people to locate its employee. It also asked for any information that could help locate her to be shared via Direct Message on its account.

At 9:15 pm on Thursday, Uttar Pradesh chief minister Akhilesh Yadav tweeted from his official handle that he directed Ghaziabad senior superintendent of police to look into the matter.

“UPCM @yadavakhilesh has instructed SSP GZB to personally head the search operation of #HelpFindDipti .Several teams formed,” the tweet from @CMofficeUP. The CM also tweeted his instructions to state police headquarters and top cops to monitor the progress of the search operation.

Sarna, who was working with the company since April 2015, went missing from Ghaziabad on Wednesday while on her way home from work.

Based on her mobile phone’s last location that pointed to a secluded place close to the Raj Nagar Extension area, police launched a massive hunt on Thursday with PCR vans, a forensic team and surveillance drones.

At 8:10 am on Friday the Uttar Pradesh government’s official handle @UPGovt shared the news of Dipti speaking to her parents.

“Ms.Dipti spoke to her parents; soon to join them; we are eagerly awaiting for her return -- Sh.Dharmendra,SSP, GZB#HelpFindDipti,” (SIC) the tweet said.

An hour later, Snapdeal shared the news that Sarna has been found and reunited with the family. She reached her home at 10:00 am-nearly 38 hours after she went missing.

“The entire Snapdeal family is thrilled that our friend, Dipti Sarna has been reunited with her family. We are grateful to the chief minister of UP, the UP police and members of the media who helped us during this difficult hour. We would like to express our sincere gratitude to everyone who supported the search efforts by sharing details on social media. We are humbled by your love and support,” said a statement issued by the online shopping firm on Friday.

For obvious reasons, twitteratti was all praises for Snapdeal for its efforts to locate its colleague.

“Best News in Morning. Kudos to @1kunalbahl & @snapdeal for spreading the awareness and handling matter well. Respect,” a tweet by one Ashish Batra said.

“Team effort and lots of support from police and UP administration,” tweeted the founder Kunal Bahl in response to a praising tweet.

Also Read | Snapdeal executive Dipti Sarna’s abduction: How 36-hour nightmare ended

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