Nokia is back – its first phone, a smart one, after its comeback got 1.4 million registrations in an online exclusive flash sale in China on its second day.
Once the world’s largest phonemaker, Nokia in its earlier avatar made dumbphone, but its tagline “Connecting People” resonated with millions around the world. No wonder, at its peak the Finnish phone brand was valued over $300 billion.
But, Nokia’s powerful brand couldn’t carry the burden of the dumphones with dumber operating system. The company was finally sold off to Microsoft, which failed to resurrect Nokia from its ashes, and eventually sold the Nokia brand to HMT Global, a new company formed by former Nokia loyalists.
The loyalists want to infuse life and blood into the beleaguered company, which launched its first Nokia-branded handset, the Nokia 6 smartphone, in China on January 19.
For Nokia, which stopped making Nokia-branded phones in 2015, registering 1.4 million phones on its second day is not a small number – that’s more than the entire population of Bahrain.
Registrations doesn’t mean sales, neither are they pre-orders. Interested buyers could register it free of cost on JD.com.
Nokia 6 comes powered with a bright hybrid in-cell display at a fHD screen of 5.5-inch protected by a 2.5D Gorilla Glass. In terms of power, the 6 sports a Qualcomm Snapdragon 430 processor with X6 LTE modem. It has a 4GB RAM and 64GB storage combo running Android Nougat.
The phone also comes with Dolby Atmos and dual amplifiers that claims to deliver over 6dB louder sound than a regular amp, giving higher voice, deeper bass and unmatched clarity. In terms of optics, Nokia 6 packs a 16-megapixel phase detection auto focus rear camera and a 8-megapixel front camera.