China’s Letv is all set to role out a new smart vehicle ecosystem in partnership with British luxury car-maker Aston Martin at the Consumer Electronics Show (CES) in Vegas which starts on Monday.
“We’re all about creating an integrated ecosystem that is centered around you – that’s just what we do! Because of this, we partnered with the British luxury sports car maker Aston Martin to provide them with state-of-the-art connected car technology and manufacturing consultation on their new electric vehicle,” a post in LeMe community blogs read.
The company, that boasts of converging culture, content, innovation, lifestyle and entertainment, will showcase its line-up of high-style, high-tech products including Le Superphones, connected smart bike and the world’s largest 120-inch 4K Ultra HD TV along with a selection of its most popular lifestyle products.
“Letv will also showcase its forthcoming connected car technologies in a current model Aston Martin at their booth,” a release sent out by the company read. Letv and Aston Martin also recently announced new research projects ranging from connected car technologies to manufacturing consultation on new electric vehicles.
“The year 2016 will be remembered as the time Letv entered the U.S. market, and we’re kicking it off with our debut at CES,” said Eric Mika, senior vice president of open ecosystems, strategic alliances and partnerships at Letv.
“We’re excited to show the world how dynamic the Letv brand is and all the new, exciting experiences and innovations our open ecosystem offer consumers - and we’re doing it on a truly global scale.”
The company also said that its booth at CES will feature the show-stopping 120-inch 4K UHD TV, the Super TV uMax 120. The Super TV uMax 120 comes with 3840x2160 resolution and a 120Hz refresh rate. The TV unit also has advanced acoustics and 3D video support along with a 1.4GHz quad-core CPU, Mali-T760 quad-core GPU, 3GB of RAM and Bluetooth 4.0.