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Samsung leads as Indian smartphone market recovers with 17% growth: IDC

Samsung continues to lead the Indian smartphone segment as the market showed signs of recovery by registering a growth of 17% in the second quarter of 2016, a new report released by International Data Corporation (IDC) showed.

tech Updated: Aug 19, 2016 14:27 IST
Anirban Ghoshal
Samsung continues to lead the Indian smartphone segment as the market showed signs of recovery by registering a growth of 17% in the second quarter of 2016, a new report released by International Data Corporation (IDC) showed.
Samsung continues to lead the Indian smartphone segment as the market showed signs of recovery by registering a growth of 17% in the second quarter of 2016, a new report released by International Data Corporation (IDC) showed. (Thinkstock)

Samsung continues to lead the Indian smartphone segment as the market showed signs of recovery by registering a growth of 17% in the second quarter of 2016, a new report released by International Data Corporation (IDC) showed.

According to IDC’s Quarterly Mobile Phone Tracker report , the Korean handset-maker managed to capture 25.1% of the market, registering 10.9 % sequential growth over previous quarter and 15 % growth from the same period last year. Samsung’s J series was the key driver of sales in this quarter as it released updated versions of J2, J5 and J7.

Micromax retained second position with 19.9 % growth over the previous quarter. “Slew of new launches backed by the new marketing initiatives helped Micromax gain the market share post two consecutive declines in Q2 2016. Vendor has re-gained share in $150-$200 segment with launch of Canvas 6 series and Yu Yunicorn,” IDC reported.

Lenovo Group (including Motorola) took back the third spot with 10.3 % growth over the last quarter. Moto G4 plus and Vibe K5 Plus were the key drivers for the growth accounting more than one-third of its total shipments. The group has extended its presence in the retail contributing to approximately one-third of its shipments.

Intex slipped to fourth position as its shipments dropped 9.8 % sequentially and 30.1 % over last year. “While Intex is undergoing internal management changes, vendor is facing stiff competition from other Indian vendors in entry-level and Chinese vendors at mid-level. However, In Q2 2016, Intex’s cloud series helped Intex to gain a significant share in the online segment,” IDC reported.

Reliance Jio maintained its position as the fifth largest smartphone vendor with 12.3 % sequential growth. LYF devices have entered sub US$50 segment and bundling introductory offers with Jio services helped it gain strong traction in retail stores.

IDC also said that the 17% quarter-on-quarter growth was a positive sign for the smartphone market as it was showing signs of revival after declining for two successive quarters by registering 27.5 million units of smartphones shipments till the second quarter of 2016. The market also grew marginally at 3.7 % when compared to the corresponding period last year.

“China based vendors’ shipments grew 28 % over previous quarter of which Lenovo group, Vivo, Xiaomi, Oppo and Gionee were key contributors driving the growth. Until now, Lenovo was the only China based vendor to ship over a million units in a quarter, while this quarter saw additional three vendors joining the million shipments bandwagon. Xiaomi’s Redmi Note 3 was not only the top selling model in online channel but also a star product for the vendor contributing majority of Xiaomi’s total shipments in Q2 2016,” Karthik J, senior market analyst, client devices, IDC India, said explaining the growth.