Truecaller, the caller identification app maker that has 80 million users in India, has launched a text messaging app for Android phones called Truemessenger.
Truemessenger was launched first in India, the largest market for the Swedish app maker, and will be rolled out in other countries over the next few weeks. Truecaller has 150 million registered users around the world.
The new app allows users to identify the senders of text messages, even if they are not in the user’s phone book. The app also claims to automatically detect and segregate spam messages.
"Truecaller identifies 900 million calls a month and one in seven calls are spam. We are looking to provide the same experience in texts with the new Truemessenger app," Truecaller India head Kari Krishnamurthy said.
"India is the number one market for us and we are also looking to double our team in India. Truecaller has 10 people working out of Bengaluru and Gurgaon," he said.
The company, which generates revenue only from premium subscriptions, is planning several partnerships to increase its consumer base. Currently, Truecaller has partnerships with Airtel, Tata Docomo, Gionee, Obi, Celkon, Micromax, Microsoft and Cyanogen.
Commenting on the launch, Truecaller CEO and co-founder Alan Mamedi said: "Today's messaging apps are under constant attack from spammers and surrounded by uncertainty, but when we communicate via email for instance, our email app shows you the sender's name and filters out spam messages for you, but SMS has lacked these essential components - until today."
Truemessenger, like its sister app Truecaller, is driven by a crowd-sourced database of contacts – a feature that has raised privacy concerns in the past. Someone who is not an active user can be added to the app’s database by friends or acquaintances.
Truecaller’s database was hacked in 2013 by the Syrian Electronic Army, compromising millions of phone book records that were available on its database.