If you have been waiting to pick up a Pebble smartwatch from inside the country, then your wait is over.
The smartwatch pioneer on Monday went live with four products at e-commerce marketplace Amazon at a starting price of Rs 5,999. While the company’s Pebble Classic smartwatch will be available for Rs 5,999 for Classic, the Pebble Time and Pebble Time Round will be available for Rs 9,999 and Rs 13,599 respectively. The most premium Pebble Time Steel will be available for Rs 15,999.
“Indian users have always been open to adopt new technologies especially in mobile. Hence, we see a promising future for Pebble in India. Our unique products offer amazing experience at an affordable price point to the users,” Eric Migicovsky, founder and CEO of Pebble, said.
“In conjunction with our India launch, we are also looking at establishing a connected community of users and developers in India” he added. The country has been seeing a rise in sales of wearables and is getting hooked to smartwatches. According to market research firm IDC, the world will see 110 million wearable devices shipped in 2016, up by nearly 38 percent from the last year and this seems to be the driving logic behind the India market expansion for the company.
The California-based company, which was formed in 2012, will see competition from rival brands like Huawei, Motorola, Fitbit, Apple, Samsung and more affordable Xiaomi smart bands. Pebble’s smartwatches distinguishes itself from the competition on the basis of its paper display which allows the device at least 70 percent more battery. The always-on e-paper displays that allow them to have full waterproofing and having a 7- to 10-day battery life, depending on the version.
The smartwatches can connect to both Android and iOS phones and can display notifications from the phone, control music, view calendar events, and create reminders. It also has an online app store that makes its smartwatches compatible with apps tailored for them from many third party sellers, for many purposes especially sports.
When connected to an Android or iOS smartphone via Bluetooth, Pebble smartwatches will vibrate and display text messages, emails, incoming calls, and notifications from social media accounts when they are received on the paired device. It can also act as a remote control for the phone, or for cameras such as the GoPro.
Thecompany has also brought its health and fitness ecosystem- Pebble Health, that enables non-stop activity tracking and sleep monitoring in all its smartwatches. As of April 2015, the Pebble app store had over 6,500 apps and faces developed using Pebble’s free software development kit (SDK) and is currently believed to house nearly 13,000 apps and watchfaces. In 2015, Pebble Technology released its second-generation Time, with a colour e-paper display, microphone, and updated design. Apps include remotes for Nest, sports scores, travel directions, live arrival time information for public transit systems, fitness tracking, news headlines, reminders, weather, checklists, and numerous other independently created apps.
The waterproof Pebble Classic comes with a 1.26-inch ultra-low-powered Sharp LCD with a 144x168-pixel resolution and sports a motion-sensing accelerometer and Ambient Light Sensor. The smartwatch is available in five colours - Cherry Red, Jet Black, and Arctic White.
On the other hand, the Pebble Time does one better than the Classic. It can highlight important events for the user and can take voice dictation for message replies. The Pebble Time Steel, which looks more like the Apple Watch, combines all the qualities of Pebble with a better design and is available in Black, Gold and Silver colour.
However, Pebble seems to have challenged rivals with the Pebble Time Round. At 7.5mm thin and weighing just 28 grams, Pebble Time Round is the thinnest and lightest smartwatch in the world. It comes in two band sizes (14mm or 20mm) and three finishes (Black, Silver, or Rose Gold) along with a selection of leather and stainless steel bands.
The California-based wearables company also justified its launch via Amazon. Migicovsky said that the move was taken to reach out to users across regions.