Twitter has held talks to acquire Flipboard | tech | Hindustan Times
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Twitter has held talks to acquire Flipboard

tech Updated: May 26, 2015 15:43 IST

Twitter has been in talks since the beginning of this year to buy personalised news aggregator app Flipboard, according to a report by tech blog Re/code.

Re/code citing unnamed sources reported that Twitter could pay more than $1 billion in stock to make the acquisition.

The ongoing talks have been occuring since the beginning of the year, and spearheaded by Twitter CFO Anthony Noto.

Twitter is likely to be interested in Flipboard for it's curated content. Flipboard recently bought Zite, a competing site with personalized curation tools.

The deal could be critical for Twitter when it comes to building partnerships with publishers, especially now that Facebook is working with them in its new Instant Articles program to quickly deliver articles from Facebook’s News Feed.

Both Twitter and Flipboard declined to respond to requests for a comment by the tech blog.