If you can cough up the money to travel to Utah to watch the coolest new releases at the Sundance Film Festival this week, get ready to set aside a little more dough.
Ride hailing service Uber has joined hands with Airbus to provide helicopter rides at the Park City event. The pilot project comes as the aerospace giant tries to expand its ties in the Silicon Valley, reports the WSJ .
“Its a pilot project, we’ll see where it goes—but it’s pretty exciting,” Airbus Chief Executive Tom Enders said in an interview.
With the deal, Uber will be offering on-demand transportation services where it’ll deploy H125 and H130 helicopters. Airbus further added that joining hands with Uber will allow for a “a new business model for helicopter operators to access a broader customer base.”
Neither company has disclosed how much the on-demand chopper ride would cost, but we predict it won’t come cheap. An Airbus spokesman added Uber will provide cars to pick up clients for the chopper ride.
Uber has had similar stints before, though never used as a permanent service option. For instance in 2013, it offered chopper rides during the F1 Grand Prix in Austin. Though the partnership with Airbus suggests that Uber is expanding its services beyond just taxis. It also underlines how Airbus is looking to expand its customer base for helicopter rides given the recent decline in oil prices.
“It’s a huge market and I really hope that those who are party to this agreement really don’t screw it up,” further added Enders.