Adobe’s South Asia MD Umang Bedi to join Facebook as India head

  • HT Correspondent, Bengaluru, Hindustan Times
  • Updated: Jun 07, 2016 15:16 IST
Bedi, whose appointment will be effective July, will lead in building and maintaining strategic relationships with top clients and regional agencies in the country, Facebook said in a statement. (Facebo)

Facebook today announced the appointment of Umang Bedi as its new managing director in India, starting July 2016. Bengaluru-based Bedi who is currently the managing director for Asia Pacific at Adobe, will take over FB India business from Kirthiga Reddy who is expected to move to the company’s headquarters in California, US.

The Menlo Park-based social media giant said Bedi will lead the India business in building and maintaining strategic relationships with top clients and regional agencies in the country.

A company statement said, “Umang comes to Facebook with close to two decades of leadership experience covering sales, marketing and partnerships where he successfully built teams and grew businesses for multinational companies. Prior to joining Facebook, Umang was the Managing Director of the South Asia region at Adobe. He was responsible for growing their business in India and helping India grow to amongst the leading markets for Adobe in the APAC and global regions.”

“India is known for its great talent pool and we are really pleased to have Umang Bedi, a proven business executive to lead our business in India. I also want to wish Kirthiga the very best in her new global role. Kirthiga has played a huge and key role in building our India business from scratch, and I know she will continue to deliver the same impact in the US.” said Dan Neary, Vice President, Asia Pacific, Facebook.

He added, “Facebook is where people and businesses connect on mobile and with close to 150 million monthly active people in India, we see significant opportunities to help Indian business - large and small - deliver against their business objectives in the mobile world.”

Facebook said it works with more than 85% of the top 100 advertisers in India identified by Kantar. 100% of those advertisers use video within their Facebook campaigns in India. Kantar is a market research agency that is also part of the WPP media group.

“For me it’s a promising opportunity to participate in India’s digital growth, and I can’t think of a better place to be at.” said, Umang Bedi, Managing Director designate, Facebook India.

Reddy who also shared the news of her replacement on her Facebook page said “I’m excited about how well positioned our business in India is, to grow from strength to strength, and excited to continue to work with the world’s largest global advertisers with a focus on emerging markets in my new role at Facebook headquarters. It’s a privilege to be part of our mission to give people the power to share and make the world more open and connected.”

An engineering graduate from University of Pune, Bedi is an alumni of Harvard Business School.

Reddy will join Facebook’s Global Accounts team at Menlo Park, where she will manage a set of global brands. She will also lead the emerging markets efforts globally for the Global Accounts team, which manages Facebook’s relationships with the world’s largest global advertisers.

Read more: Kulmeet Bawa appointed Adobe MD for South Asia

“After six years in India building our operations and business, it’s hard to leave a team I now call family. As I look ahead, I am excited about how well positioned our business is, to grow from strength to strength with Umang’s leadership,” she said.

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