Kickstarter sensation and smartwatch pioneer, Pebble Technology, is expected to launch its range of smartwatches for the India market.
The country has been seeing a rise in sales of wearables and is getting hooked to smartwatches. The California-based company, which was formed in 2012, will see competition from rival brands like Huawei, Motorola, Fitbit, Apple, Samsung and more affordable Xiaomi smart bands.
According to market research firm IDC, the world will see 110 million wearable devices shipped in 2016, up by nearly 38 percent from the last year and this seems to be the driving logic behind the India market expansion for the company.
Pebble smartwatches can connect to both Android and iOS phones and can display notifications from the phone, control music, view calendar events, and create reminders. It also has an online app store that makes its smartwatches compatible with apps tailored for them from many third party sellers, for many purposes especially sports.
Pebble’s smartwatches distinguishes itself from the competition on the basis of its paper display which allows the device at least 70 percent more battery. The always-on e-paper displays that allow them to have full waterproofing and having a 7- to 10-day battery life, depending on the version.
When connected to an Android or iOS smartphone via Bluetooth, Pebble smartwatches will vibrate and display text messages, emails, incoming calls, and notifications from social media accounts when they are received on the paired device. It can also act as a remote control for the phone, or for cameras such as the GoPro. As of April 2015, the Pebble app store had over 6,500 apps and faces developed using Pebble’s free software development kit (SDK). In 2015, Pebble Technology released its second-generation Time, with a colour e-paper display, microphone, and updated design.
Apps include remotes for Nest, sports scores, travel directions, live arrival time information for public transit systems, fitness tracking, news headlines, reminders, weather, checklists, and numerous other independently created apps.
The company had raised $10.3 million through a Kickstarter campaign running from April 11, 2012, through May 18, 2012; this was the most money raised for any product on the site at that time.