YouTube stars can live stream from mobile, make money from fans
Google’s YouTube is rolling out a new live streaming feature for users to not only engage them more but also give them the opportunity to make more money. The move comes after Facebook and Twitter’s live streaming feature has seen some success.tech Updated: Feb 08, 2017 15:20 IST
YouTube having a live streaming feature from mobile devices has been long coming especially after Mark Zuckerberg-promoted Facebook and Jack Dorsey-led Twitter saw spike in revenues after launching their own live streaming feature
Alphabet Inc’s YouTube said it was rolling out live streaming from mobile devices for users with more than 10,000 subscribers, adding a feature that will help them make money, as it takes on Facebook Live.
YouTube said in a blog post on Tuesday it would roll out the feature to other contributors soon.
YouTube also launched Super Chat, allowing users to highlight their messages for a fee. “Super Chat is like paying for that front-row seat in the digital age,” YouTube said.
Any fan watching a live stream would be able to purchase chat messages that are highlighted in bright colors and stay pinned to the top of the chat window for up to five hours.
Live video is becoming a highly competitive feature on social platforms, with companies competing to stream major sports events and exclusive videos from high-profile events such as the Oscar and Grammy awards shows.
While YouTube started supporting live streaming on its website since 2011, Facebook Live, which offers streaming video in real time, was launched in 2015.
Twitter started allowing live broadcasts from its mobile app last year.
The live videos will have all the same features as regular YouTube videos as they can be searched for, found via recommendations or playlists, and protected from unauthorized use, YouTube said.