A logo of the Blackberry maker's Research in Motion is seen on a building at the RIM Technology Park in Waterloo. Credit: Reuters/Mark Blinch
The outage brought up unpleasant memories of last year's troubles with emails and chat messages that left many users bereft for up to three days.
The timing could not have been worse, coming as lines formed outside of Apple stores in a number of cities as the new iPhone 5 went on sale. RIM spokeswoman Amy Jones said the outage was limited to Europe, the Middle East and Africa. Jones did not have details on what caused it.
"It's the worst timing," Jefferies analyst Peter Misek said. "This is bad publicity and it's very unfortunate. But frankly the attention is all going to be on Apple today, all the weekend and frankly until the end of the year. Frankly, it's kind of irrelevant. The only thing that's relevant is when they are going to come out with their new phones."
Misek said he thinks the transition to the BlackBerry 10 software intended to runtheir new line of smartphones, could be a cause of the outage. RIM is preparing to launch the new phones early next year, after a series of delays.
"We think that switch over is causing the difficulties," Misek said.
The latest outage comes as customers are abandoning their BlackBerrys for flashier iPhones and Android phones.
RIM was once Canada's most valuable company with a market value of more than $80 billion in June 2008, but the stock has plummeted since, from over $140 share to around $7. Shares traded down 1.5 percent, or 30 cents, to $6.80 in premarket trading on the Nasdaq. RIM's decline is evoking memories of Nortel, another Canadian tech giant, which declared bankruptcy in 2009.