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HindustanTimes Thu,24 Apr 2014

Business

Google acquires social ad start-up Wildfire
Reuters
August 01, 2012
First Published: 13:03 IST(1/8/2012)
Last Updated: 18:19 IST(1/8/2012)
The Google logo is seen at the Google headquarters in Mountain View, California. Photo: AFP/Kimihiro Hoshino

Google Inc said on Tuesday it acquired marketing start-up Wildfire to help the world's largest Internet search company expand further into social media.

Wildfire provides software that links to Facebook Inc , Twitter, LinkedIn Corp and other social networks, allowing customers to manage their online brand and presence. Clients include Sony Corp and Amazon.com Inc .

Google and Wildfire did not disclose a purchase price. All Things D reported that Google paid about $250 million for the business.


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