Google's auto-complete function has got the search giant in trouble again for suggesting the word 'Jewish' for many famous celebs including Rupert Murdoch and Mad Men star Jon Hamm even though none of them are Jews.
A security personnel answers a call at the reception counter of the Google office in the southern Indian city of Hyderabad.Credit: Reuters/Krishnendu Halder
SOS Racisme, a French organization that fights discrimination
argues that "Google is overseeing the creation of what is probably the biggest Jewish file in history by connecting persons with an often persecuted religious minority," Hollywood Reporter reports.
Reportedly, a hearing is scheduled for Wednesday about the lawsuit where the "plaintiff is contending that Google's users are confronted daily with unsolicited and systematic associations between famous people and their Jewishness", reports the magazine.
This is not the first time that Google has faced ire for its auto-suggestions. The company got into trouble earlier by a French company for suggesting its name with the French word for scam in auto suggestions.