Blippar is the new breed of advertisement, to play a game you will be played 'within' a branded product itself. The application turns selected products like a Dairy Milk and Twirl into an augmented reality experiences.
Blippar is made in partnership with Cadbury UK and Ireland.
Once a user starts Blippar and "sees" a Cadbury product through a Smartphone's camera, he or she will get the introductory instruction screen of the "Qwak Smack" game as if stuck to the bar.
The game itself lasts an "intensive 30 seconds" and is basically a special version of whack-a-mole. Once completed, there's an option to submit your score and go into to a draw to win an array of prizes.
And that's just a start. Blippar already "blipps" on everyday objects - from your oyster card through to your newspaper, also to Cinema world with Cinemax and Odeon. Blipp through your favorite soccer team and get more information like Official Website, Facebook fanpage, Twitter page, and much more. Teams associated with Blippar are Manchester United, Arsenal, Blackburn Rovers, Aston Villa to name a few. You can also right into the developers via the app and request for a blipp of your choice.
The whole feature is somewhat like a QR code but here you don't even need to scan a image, in Blippar you only need to place it onto the image in a horizontal way and get to see more about the brand or product. Download the app from both Apple App store and Android Market.