People walk at the main office building of Samsung Electronics in Seoul. Credit: Reuters/Kim Hong-Ji
The battle between Samsung and Apple has intensified as the Korean mobile maker released an advertisement comparing its latest Galaxy SIII smartphone with the U.S. tech giant's newly released iPhone5 .
The ad starts with a slug line, which reads 'It doesn't take a genius'.
According to Mashable, the tag line is a clear jab at Apple's 'genius' retail employees, and also implies that deciding between the two phones is very easy.
The ad gives a list of Galaxy S III features, which is much longer than the features offered by the new iPhone 5.
According to the report, Samsung 's specs beat Apple's latest smartphone in terms of HD resolution, talk time and RAM.
It also features near-field communications (NFC) technology, not included in the iPhone 5, which allows users to pay at checkout with a mobile phone.
According to the report, the print ad, which will be released on Sunday, also makes fun of iPhone 5's specs wording, dismissing Apple's new Lightning dock as 'a totally different plug'.