A customer walks out after shopping at an Apple store in downtown Shanghai. Reuters/Carlos Barria
James Murray, digital insight manager for Experian Marketing Services, said that the technology giant's plethora of gadgets starting
with 'i', iPads, iPods and iPhones, confused people who were buying them as presents for others.
Experian said that the high level of searches for Apple's returns policy came despite five of the top twenty Christmas gifts this year being Apple products, the Telegraph reports.
Overall, Internet searches for terms relating to all retailers' returns policies grew by 250 per cent this Christmas compared to last year.
After Apple, the four most searched for returns policies were for Argos, Harrods, Debenhams and Toys R Us, the firm said.