Facebook has lifted the temporary ban on showing graphic content on its site, but has reportedly added warning messages to videos including such content.
The warning message reads as, 'Warning! This video contains extremely graphic content and may be upsetting'.
The social media giant has been slammed for its lifting the ban which was implemented following row over a video showing decapitation of a woman in Mexico.
According to the BBC, UK Prime Minister David Cameron called Facebook's lifting the ban as an 'irresponsible' move apart from the site's advertisers who were upset over their ads appearing alongside such content.
Facebook said that it wished to allow its users, including teens, who are now given equal content sharing rights as adults, to share and condemn the offensive material adding that it would continue to block clips if the original poster glorified or celebrated the violence shown.
Activists and children advisory boards have equally condemned Facebook's decision saying that despite showing warning messages in advance, it is still horrific content.
Car-sharing firm Zipcar, was upset over ads appearing alongside such content and said that it does not condone this type of abhorrent content being circulated on Facebook.
Although, Facebook has since disabled Zipcar and other firms' ads from appearing on the page in question, but it has refused the South Australia Police force's (Sapol) request of removing the woman beheading video, saying it did not violate the site's community standard of graphic violence , the report added.