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“By filtering out harmful content and ensuring that its pages uphold and respect family values, Salamworld can be described as ''Halal Facebook'', the new social networking phenomenon,” the Herald Sun quoted Salamworld chairman Abdul-Vakhed Niyazov, as saying.
The world's most populous Muslim nation, Indonesia, is also the second-largest market in the world for Facebook and the third-largest for Twitter, the paper said.
Niyazov has described the site as a "cleaner version of Facebook".
Salamworld, which is currently being tested by some 1000 users worldwide, would be available in eight languages, including English, Arabic, Turkish, Urdu and Russian, the paper added.