While the tech world was abuzz with Facebook IPO, Microsoft quietly launched So.cl, an experimental site which brings together social networking, search, and media sharing to promote learning.
The So.Cl website, which looks a little like Google+ but offers a Pinterest-like board for users, was initially aimed at helping students share information for research purposes when it launched in private Beta as some US colleges last December. It is now available to all," reports T3.
Microsoft expects "students to continue using products such as Facebook, Twitter, LinkedIn as well as Bing, Google and other search tools", but they hope to "encourage students to re-imagine how our everyday communication and learning tools can be improved, by researching, learning and sharing in their everyday lives", says a post on Microsoft's So.cl page.
The new social networking site helps users connect with other people based on what they're researching. For instance, you can search for a query, tag it on to your board and also check out what others found and tagged on related queries.
This seems to be Microsoft's attempt to add some depth and meaning to social networking.