Twitter could be releasing its own music app on iOS by the end of the month, according to a report.
Twitter acquired the music discovery service We Are Hunted last year and is using its technology to build a standalone music app.
Twitter Music suggested artists and songs to listen to based on a variety of signals, and is personalized based on which accounts a user follows on Twitter, CNET reports.
Songs are streamed to the app via SoundCloud , the report said.
According to the report, the app to be called Twitter Music, shows Twitter is taking new steps into becoming a full-fledged media company.
The app acknowledges the key role music has played in drawing new users to the service, particularly younger, mainstream users, the report added.