An advertisement at San Jose International Airport suggests users to 'like' the airport's Facebook page. Studies have found that users spend far more time with the mobile version of Facebook’s network than they do on the browser version, but raising advertising revenues from the mobile platform has proven more difficult than for the desktop version. AFP/Robyn Beck
"While most of our mobile users also access Facebook through personal computers, we anticipate that the rate of growth in mobile usage will exceed the growth in usage through personal computers for the foreseeable future and that the usage through personal computers may be flat or continue to decline in certain markets, including key developed markets such as the US, in part due to our focus on developing mobile products to encourage mobile usage of Facebook," it said.
Despite the phenomenal growth in MAUs, Facebook failed to encash the situation accordingly.
“... in the first nine months of 2012, we generated only a small portion of our revenue from the use of Facebook mobile products, and our ability to continue to increase mobile revenues is unproven," it added.
On competition, the networking site said, there is significant competition in almost every aspect of its business from companies such as Google, Microsoft, and Twitter, which offer similar kind of products.
"We compete broadly with Google’s social networking offerings, including Google+, and also with other, largely regional, social networks that have strong positions in
particular countries, including Cyworld in Korea, Mixi in Japan, Orkut (owned by Google) in Brazil and India, and vKontakte in Russia," Facebook said.
Kirthiga Reddy, Director online operations, Facebook India recently had said that the user base in India has grown to 65 million from a bare eight million two years ago, making it a strong platform for marketers.