Research In Motion Ltd on Thursday outlined a program of incentives to encourage its biggest customers to run its soon-to-launch line of BlackBerry 10 devices, seeking to persuade corporations and government users to stick with its secure smartphones.
RIM is betting that the devices, to be launched on January 30, will revive its fortunes.
RIM says its new devices will be faster and smoother than previous phones and will have a large catalog of apps, which are crucial to the success of any new line of smartphones. It now plans to phase in a BlackBerry 10 Ready Program for enterprise customers, initially offering online training and webcasts, and then providing free trade-ups of licenses and services. "We see this as really the linchpin for helping our customers to transition to BB10," said Bryan Lee, senior director, RIM.