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HindustanTimes Sat,26 Jul 2014

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Now, track Bollywood's trail in Britain through new app
Prasun Sonwalkar, Hindustan Times
London, March 13, 2014
First Published: 22:16 IST(13/3/2014)
Last Updated: 22:22 IST(13/3/2014)

As part of efforts to attract Indian visitors, Britain on Thursday launched a first-of–its-kind Bollywood in Britain (BiB) Destination Movie Map that locates the venues where songs and scenes of popular songs have been shot.

Seeking to leverage the British-Bollywood romance, VisitBritain, the national tourism agency, has unveiled its BiB app for Android and iOS users, which comes with information that any Bollywood fan needs to create blockbuster-themed holiday in Britain.

VisitBritain predicts that by 2016, Britain will welcome nearly 425,000 visits from India - a 25% rise from 2012.

The BiB has been created to engage the digitally savvy consumer with a passion for films and travel, and is designed to attract Bollywood lovers to explore the whole of Britain in a fun and unconventional manner.

Joss Croft, Marketing Director, VisitBritain said: “Bollywood and Britain have shared a long and enriching relationship. We have always been a popular destination with Indian film makers and audiences alike, and Bollywood has narrated many tales with Britain as its colorful backdrop - exploring the lives and times of Indians residing and visiting the country”.

He added: “India has a digitally savvy, young population, with one of the highest internet usage and smartphone penetrations in the world. This unique App will act as one of the best channels to engage and interact with potential visitors, providing an extra incentive for moviegoers to visit Britain and relive some of their favourite cine moments.”


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