Released March 19 for the Chinese console market, mobile telco ZTE and internet firm The9's FunBox packs Tegra4 power and comes in a choice of 12 colors.
Online sales don't actually start until April, ZTE9 having tied up a deal to supply Chinese shopping site JD.com with its new entertainment cube.
Gaming, video chat and online video are the cubic console's three pillars, with ZTE9's chairman promising a "comprehensive ecosystem that encompasses hardware, content and channels," aiming for a consumer-grade, "high-quality home entertainment experience."
Internally, the Tegra4 chip sits alongside a 72-core GeForce graphics processor that boasts 2GB of DDR3L memory, while 8GB of flash memory serves the unit as a whole.
It might have trouble facing up to a PlayStation 4 or a laptop PC, but in terms of specs and stated aims the FunBox has more in common with Android-powered micro-consoles such as the Ouya, GameStick, and Amazon's expected variant.
As a result, its particular combination of components led the ZTE9 press release to dub it "the highest performance home entertainment console currently available globally" -- though whether it will see an international release is considered doubtful.