The Nokia Lumia 530 will be launched worldwide starting in August. Photo: AFP
Microsoft Devices, on Monday officially launched its new Lumia 530 Dual Sim, claiming it to be the most affordable handset under the Lumia brand till date, in India.
Delivering an uncompromised smartphone experience with the latest Microsoft and Lumia innovations,"Lumia 530" will be available in stores at a "best buy price of Rs. 7,349," T S Sridhar, Director-South, Nokia India, subsidiary of Microsoft Mobiles, told reporters here.
The new Lumia 530 will provide a powerful entry to Windows Phone 8.1 with a Quad Core processor, delivering faster and smoother user experience, he said.
It will expand the reach of Window Phone as the first Lumia introduced at such an affordable price, allowing more people to enjoy Lumia innovations and Microsoft services similar to those offered in high-end Lumia smartphones, Sridhar said.
This includes the latest version of Windows Phone 8.1, including one swipe notifications from Action Center and the fast Word Flow keyboard, he said, adding, seamless integration with Microsoft services such as Skype and Microsoft Office, available right out of the box.