A Nokia executive shows the new Lumia 920 phone with Microsoft's Windows 8 operating system at a launch event in New York. Credit: Reuters/Brendan McDermid
After Samsung, it's Nokia's turn to take jibes at rival Apple. In a newly released ad for the Lumia 920, the Finnish phone maker pokes fun at the boring colours of Apple's iPhone.
Released by Nokia Germany, the animated video shows iPhone lovers queuing up like sheep to pick up their phones. When a man asks for a different colour, the Apple devotees react with shock. Dejected by the lack of choice, he goes out and sees people using smartphones in bright colours which are obviously Nokia Lumia smartphones. The ad ends with the tagline : This is Lumia.
While the ad is classy and subtly makes a point about the monochromatic colours of Apple's iPhones vs. the vibrant colours of Lumia phones, it seems immature on Nokia's part to take digs at the iPhone 5 when it hasn't revealed much about the Lumia 920.
Unveiled earlier this month, the Lumia comes with colourful covers and is priced up to 25 percent higher than the rival Samsung Galaxy S3 but slightly cheaper than the iPhone 5.